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April 07, 2005

私は何をしているのか

ultimatemarketingplan


On airplanes at cocktail parties, I'm always confused when I'm asked what I do. I spend some of my time as a "professional speaker".

But I've pretty much given up identifying myself as a "speaker",A lot of people think that's a stereo component, and they start asking me questions about CDs and such.

Often I say I am a marketting consultant, which I am more than anything else, At a Party, one lady who overheard that rushed over. "Really? A marketing consultant?Good, For years I've been wondering and have never had anybody to ask -- Why does every damned shopping cart have one bad wheel.
(The Ultimate Marketing Plan / Dan s. Kennedyより)

自分の職業を問われて当惑した経験をお持ちだろうか?

僕?ほとんど常に。

行政書士なんて職業を多くの方は理解できないからです。

 「お仕事は何を?」
 
ええ、行政書士なんですが・・。

 「へえーそれは素晴らしいですね。」

いや、たいしたものでは・・。

(その後の質問ベスト3)
1位 行政書士とはなんですか?
2位 司法書士とは違うのですか?
3位 それで、どんなお仕事をされているんですか?


それはいいとして、本当にまずいのは、時々自分でも自分が何なのか?が分からなくなりつつあるということだ。

でもそれではマーケティングを勉強する意味はないんじゃないのか?
・・っという葛藤があります。そんなときの処方箋的良書がこの「アルティメットマーケティングプラン」です。

こういうのを読んで感化されておくと、ちょっと気の利いた返事の一つも考えたくなります。特に巻末は必見です。

「お仕事は何を?」
 はい、最適な契約書を迅速に作成し、起業相談もできる行政書士です。

なんてね。

竹永事務所のメインHPはこちら

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